Country Reports - United Kingdom

Heavenly Urges Parents to Become 'Sugarwise'

April 2017

Country Reports - United Kingdom

Heavenly Urges Parents to Become 'Sugarwise'

April 2017

Consumer lifestyle brand Heavenly has cemented their commitment to supplying healthy low sugar products to consumers during 2017 by becoming one of the first baby & toddler snacking companies to be certified by the pioneering lower sugar movement, Sugarwise. The Heavenly brand, currently supplying their Award Winning baby and toddler snacks to major retailers including Spinney's and LuLu in UAE have developed a range of healthy low sugar snacks which were found to meet the strict standards of the Sugarwise certification regarding quality and free sugar content, following in-depth analysis by Cambridge University and Caltech scientists. From 2017 all Heavenly baby & toddler snacks including the Award Winning Coconut Squishies, Yummy Wafer Wisps and Crispy Veggie Waffles will bear the Sugarwise logo in ensuring consumers can easily identify the brand as a reputable, lower sugar option. Shauna McCarney Blair, Managing Director at Heavenly said: "Sugarwise and Heavenly are working to the same purpose - increasing the availability of lower sugar products and making sure they're easy to identify to parents both in the UK and worldwide. With the alarming statistics recently released by the public health agency on the sugar content in both baby and toddler foods, not to mention the sugar-related health issues becoming more prevalent in children, such as obesity and Type 2 diabetes, it is time for companies like ourselves to take action and make healthier, low sugar foods more assessable for parents and their families."