Events - Events Preview

ISM Middle East

August 2022

Events - Events Preview

ISM Middle East

August 2022

The heart of sweets and snacks in the Middle East

ISM ME, formerly known as Yummex ME, the show of choice for the region’s leading sweets and snack industries, will take place in the heart of the Middle East in November 2022. Building on the global reputation of the ISM brand family, the show will offer exciting networking possibilities, world-renowned brands, and international visitors.

This year ISM ME will lay special emphasis on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery and dates & date palm products providing significant opportunities for companies to network and build their brand and widen their trade circle across the MENA region.

From the Global Date Market, new product showcase, and ISM Newcomer – experience these activations all under one roof at Dubai World Trade Centre from 8 – 10 November 2022.

New Product Showcase - This is where the decision-makers selectively inform themselves about the new products of the sweets and snacks industry. An independent jury selects the four most innovative products of ISM Middle East 2022.

Best Chocolate Product

Best Hard & Soft Candy Product

Best Bakery Product

Best Snack Product

ISM Newcomer Area - Experience products that have never been presented at show before. Meet the newest exhibitors and their products of the sweets and snacks market in the MENA region.




Global Date Market – Bestselling varieties of dates

Global Date Market, specifically tailored for the world’s highest date supply and consumption markets; Explore the full scale of date fruit varieties, flavors, and innovations at ISM ME.

To help maximise networking, Connexions, a powerful business matchmaking programme, unlocks productive, lucrative discussions between exhibitors and buyers, ensuring attendees make the most of this vital industry show